Cadbury scraps popular chocolate as brand blames 'changes in consumer tastes and trends'

The decision has left many UK-based customers gutted, with some confirming they have stocked up to get around the decision.

The small chocolate snack is often considered as one of Cadbury’s most suitable options for children.

However, the decision has ensured only larger alternatives are available.

Giant Buttons will replace the treatsize versions on shelves up and down the country.

Cadbury’s announcement has left the father of an autistic son very frustrated.

He told The Sun: “That’s the only chocolate he will eat, so I buy it in bulk.

“I started to notice that I was struggling to find it via online retailers.

"I got in touch with Cadbury just to see if it was a temporary outage, as I was nervous it was going to be discontinued, and it was.

"I’ve been speaking to other parents and people with smaller kids are gutted because the larger size packs aren't appropriate for larger tots.”

A Cadbury’s spokesperson from Mondelez International said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.

“Cadbury Dairy Milk Buttons are available in a variety of pack sizes including 40g and 119g bags.

“Our Cadbury Dairy Milk Buttons Treatsize packs (14.4g) will no longer be as individual bags, but will continue to be available in multipack format and will also be part of our Christmas range.

“This enables us to focus on our most popular product ranges that consumers love the most and be even more flexible in meeting changing consumer demand.”

Giant buttons were only released in 2010 shortly after Cadbury was bought out in an £11.5billion deal by Kraft, which has since rebranded as Mondelez.