Boots customers have saved almost £50million through its loyalty card scheme since January last year, the retailer has announced.
The Price Advantage initiative, which offers loyalty card holders deals and offers on selected products, was launched in January 2022 across 2,000 Boots stores in Britain.
The scheme was later expanded to include discounts on around 1,000 products from big-name brands each month.
There are 15.86 million active Boots Advantage Card members and which includes 45 per cent of women in the UK - making it one of the biggest health and beauty loyalty schemes in the country.
The Price Advantage initiative, which offers loyalty card holders exclusive deals and offers on selected products, was launched in January 2022 across 2,000 Boots stores in Britain
PA
According to the retailer, the company has seen a 65 per cent increase in sign-ups to the Advantage Card year on year.
A total of 1.4 million new customer have signed up over the last 12 months.
Speaking to Retail Week, Boots chief marketing officer Pete Markey said changes to the scheme earlier this year has provided more instant savings.
He said: “Boots Advantage Card is one of the largest and most rewarding loyalty programmes in the UK and part of why customers love shopping at Boots.
"After listening to our customers, we made changes to the scheme earlier this year to provide more instant savings.
"Including a new always-on 10 per cent discount for Advantage Card members across Boots’ own brand ranges, covering thousands of products across health, beauty, suncare and baby.
“It has been fantastic to see the positive response from our customers, with more of them signing up for the Advantage Card to enjoy the great benefits on offer.
"They have already saved almost £50million through Price Advantage, and we will continue to offer members exclusive discounts and the biggest savings on their shopping at Boots.”
Boots chief marketing officer Pete Markey said changes to the scheme earlier this year has provided more instant savings
PA
It comes after Boots announced it will begin closing down stores in just days as the high street retailer reduces its number of shops across the UK by 300.
Last month, the company confirmed there would be closures over the next year.
The move will slash the chain's portfolio from around 2,200 to just 1,900.
