Asda announces homeware collection with 180 new lines - 'beautiful and affordable' pieces starting from £1
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The Autumn/Winter 2024 homeware collection launched today on September 6
George Home has announced the launch of its Autumn/Winter 2024 homeware collection, coming to selected stores and online at George.com from today.
The new range features ditsy florals, eucalyptus prints and trendy gingham patterns, with prices starting from £1. Shoppers can expect a soothing palette of neutrals and earthy tones, plus black accents.
Comprising 268 pieces, including 180 new lines, the collection offers items for the whole home, spanning dine, bed and bath categories.
A standout addition to the latest collection is the introduction of kitchen and bakeware items, complete with cooking utensils, pans and muffin trays.
'For anyone that loves making the home cosy'
Asda
Customers can also snap up a dinner set, pasta bowl, nibbles bowl and serving platter.
The Autumn/Winter 2024 homeware collection has been launched with TV presenter and interiors expert, Stacey Solomon.
The extensive range of 268 pieces, including 180 new lines, offers something for every corner of the home.
Affordability remains a key feature of the collection, with prices starting from just £1. This ensures that fans can access Stacey's signature style without breaking the bank.
Senior Director at George Home, Julie Varma, commented on the homeware collection. She said: "We’re so excited for the latest drop as part of our exclusive partnership with Stacey on George Home, which celebrates all things Autumn Winter.
"Our customers have absolutely loved Stacey’s existing drops and this one will be no different - together, we continue to create a beautiful and affordable collection for them again this season."
Stacey also shared her enthusiasm for the range, stating: "It’s perfect for anyone who loves making the home cosy in preparation for the darker nights, and I’m always proud of the great quality and value."
The Stacey Solomon AW24 collection will be followed by two seasonal collections in the coming weeks and months.
A Halloween capsule range is set to drop on September 19 and a festive range refresh on November 1.
In other supermarket news, Aldi will bring back a "shopper favourite" beverage in a matter of days.
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