Asda shoppers have praised the new advert which features singing legend Michael Bublé.
The advert is full of festive fun as the singer is seen taking on a new role as Asda's Chief Quality Officer.
Bublé is often associated with the festive period thanks to his popular Christmas album.
In the advert, he asks supermarket staff to share their latest ideas and he gives feedback.
The singer takes on a new role in the advert
ASDA
He is seen sampling the festive range
ASDA
The singer then heads to the warehouse where he samples Asda's Christmas range.
Since the advert debuted, shoppers have used social media platform X to share their thoughts.
One X user said: "This has got to be the best ad this year!"
Another agreed: "Best Xmas advert I’ve seen so far this year."
One more wrote: "You guys have smashed it!! Love love love!!!"
A social media user added: "This advert is without my favourite of all time. I knew Asda was good, and this just shows me how good they are. Thank you for cheering me up no end with this advert."
"It's humourous, and gives us our Christmas' darling- Buble. All round feel-good merry vibes," another said.
Other shoppers simply stated the advert was "fabulous" and that they "loved it".
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Some shoppers called it the 'best' Christmas advert
ASDA
Michael Bublé said: “I love my relationship with the UK, and I’m the biggest fan of Christmas, so it was an honour to be asked to star in Asda’s Christmas advert this year.
"Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all products met the highest possible standards – naturally ensuring I had the joy of personally sampling them all - from Black Tiger Tempura Prawns, Truffle and Parmesan Pigs in Blankets to chocolate and Orange Panettone.
"I believe Christmas is a time like no other, there's a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great-tasting food.”
This comes as Aldi shared its Christmas advert where Kevin the Carrot returned.
Morrisons has also shared its Christmas advert for 2023, which featured an iconic 80s ballad.
