Asda has become the first UK supermarket to trial a new digital scratchcard dispenser, marking the first significant change to how scratchcards are purchased in three decades.
The new technology has been installed at the retailer's Ashton-under-Lyne store, where customers can now experience a modernised approach to buying National Lottery scratchcards.
The new system, developed in partnership with lottery technology provider Scientific Games and Allwyn, features advanced digital displays and automated dispensing capabilities.
The dispenser features a 40-inch customer-facing digital display that showcases 20 different National Lottery scratchcard options.
A new system will be trialled
ASDA
Shoppers simply decide what they want and a touchscreen terminal allows store colleagues to process the selections efficiently.
The system includes a secure automated dispensing unit that houses the National Lottery scratchcard games, ensuring security and convenience.
The innovative dispenser has been specifically designed for installation in the customer service area of the Asda store.
In line with Allwyn's 10-scratchcard limit policy, the software automatically prevents store colleagues from selecting more than 10 National Lottery scratchcards per transaction.
When shoppers select their preferred games from the display screen, store staff process the selection via the touch screen terminal, and the secure unit automatically dispenses the scratchcards.
Allwyn's operations director Jenny Blogg said: "As we continue transforming The National Lottery from the inside, out, we're developing innovative lottery technology fit for the future.
LATEST DEVELOPMENTS
The trial is a supermarket first
ASDA
"This new concept Scratchcard dispenser takes player and retailer experience to a whole new level and we're confident it will change the way people buy Scratchcards."
The trial will run for several months as Allwyn evaluates the technology to inform potential wider rollout plans.
Senior director of productivity - Retail & ALS at Asda, Kevin Besford said: "We are always looking at ways to simplify our customers' journey in our stores and as part of that we've recognised that customers can often spend too long waiting at our kiosks and customer service desks.
"This UK-first trial will provide customers looking to purchase lottery tickets with a faster shopping experience when they visit our Ashton store, and we're pleased to have partnered with Allwyn to test this new technology."
