Channel 4 viewers were left furious with weekend staple Sunday Brunch today following a taste-testing demo involving one of the show's guests' festive treats.
Joining the likes of Joe Lycett, Matt Goss and Shirlie Kemp among others was journalist and author Milly Kenny-Ryder who led the segment.
Kenny-Ryder joined Tim Lovejoy and Simon Rimmer to share three mouth-watering Christmas sweet treats that viewers at home may be interested in purchasing for the festive period.
On offer for the guests in the studio was a plate of mince pies, a yule log and a panettone - all of which would cost viewers quite a hefty sum.
Following a chat about her book, Lovejoy and Rimmer were keen to hear about the three festive treats Kenny-Ryder was on hand to show off the range to fans - including the price of each one.
Kicking off the section was a £36 panettone from a place called Forno, somewhere Kenny-Ryder described as "a lovely Italian bakery in Hackney".
"Really buttery, really stocked full of candied fruit," she added as her fellow guests tucked into a sample of the dish.
After Lovejoy admitted he was partial a fried bit of panettone, conversation then turned to Kenny-Ryder's second item, a plate stacked high with mince pies.
Made by a bakery in Bath, Kenny-Ryder revealed four of the sweet treats would set customers back £14.
"How delicious is that?" Lovejoy asked while guest Matt Goss admitted: "I don't usually like mince pies but that..."
Simon Rimmer and Tim Lovejoy host Sunday Brunch
PA
Rimmer even branded it "one of the best" mince pies he'd ever had, admitting his was "blown away by that".
As the guests tucked in, the cost of each item didn't become a talking point as the conversation centred solely on the taste and ingredients used in each dish's creation.
The final item was a yule log from the Connaught Patisserie in London, a treat that prompted Kenny-Ryder to say: "What more can you say? It's just beautiful."
For the final item, Lovejoy did bring up the fact that one log would set customers back a staggering £105, but Kenny-Ryder soon leapt to the dish's defence.
"Yes, but the amount of work that goes in is staggering. It's so decadent but so light. What I love about Yule Log is that for the kids and for the whole family, it's perfect."
The Sunday Brunch panel continued to heap praise on the 105 chocolate desert but it soon became clear Channel 4 viewers weren't quite swayed to sample their own.
In fact, several social media users blasted the show for the segment, claiming it showed a "disconnect from society" and that it demonstrated a "ridiculous level of privilege".
On X, one viewer fumed: "How disconnected from society is the lady on #sundaybrunch £105 for a Yule Log yeh hun I’ll take 3 @SundayBrunchC4."
A second also sarcastically blasted: "Awesome. Let’s show people the most expensive and unattainable Xmas food… would be better served showing us the best that the normal person can achieve. £105 for a Yule log that only people in London can get?!??? F*** off. #sundaybrunch."
Another echoed: "#Sundaybrunch £105 for a chocolate log. Used to enjoy Sunday Brunch but this level of privilege is a no from me. Makes me want to make an old school chocolate swiss roll and slap some buttercream on it."
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And a fourth was in disbelief: "#SundayBrunchc4 Cannot believe that I have just watched and had to listen to what £105 yule log will taste like, bad taste x 100. Way to make your viewers feel like [poo emoji]. You'll never be able to afford it but it tasted amazing. THIS SHOW IS OUT OF TOUCH."
The complaints continued over on Instagram too, with disgruntled viewers hijacking the comments of a post featuring Kenny-Ryder.
"14.00 for 4 mince pies and 105.00 for a chocolate log... get real," one Instagram user typed with a series of laughing emojis.
And a second concurred: "What a ridiculous selection, to show a Yule log that cost £105, why, at this time it would be better showing what is to offer for those on a budget, this programme has become absolutely ridiculous."
However, some fans saw the lighter side of the segment, with another commenting: "I thought this was a great item. Shows how those of us who shop at Aldi live the dream!!" (sic)
