Moonpig is facing criticism after releasing an "insensitive" card inspired by I'm a Celeb star Nella Rose.
The card features a drawing of Rose appearing to look outraged with the caption: "I'm really offended that it is your birthday."
It comes after the Youtuber became involved in a row with campmate Fred Sirieix who said he was "old enough to be her dad."
She said she took offence to the comment as the star had spoken to Sirieix about her father's death in a previous conversation.
Nella Rose said she took offence to the comment as the star had spoken to Sirieix about her father's death in a previous conversation
Moonpig
The new design has received backlash from social media users online.
One person wrote: "Nella Rose has not only been the target of online racism but is now becoming a mockery for card companies, Moonpig to be specific."
Another person alleged that Moonpig was "promoting the cyber bullying of black people."
"Do you think their lives are a joke? You want to make profit at the expense of their wellbeing. Is that a responsible thing to do as a corporation?" they said.
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A third person said: "Right or wrong the foundation of her outburst was grief. #Moonpig why the hell would you want to play with that!?!??!?!?!"
It comes after Rose also sparked controversy following a discussion with Josie Gibson and fellow campmates after describing her male campmates as "real men" for their cooking and cleaning skills.
Rose has also been shown a few times saying the phrase "I'm just a girl" during conversations in the camp.
The star has irked a number of I'm A Celeb viewers for comments she made during a boxing lesson with campmate Tony Bellew.
The star has irked a number of I'm A Celeb viewers for comments she made during a boxing lesson with campmate Tony Bellew.
ITV
In one instance, Bellew demonstrated how to avoid a jab and counter with a punch of his own, prompting Rose to turn her away with her hands on her mouth and plead: "I'm just girl."
Several complaints about her behaviour spilled onto X, formerly Twitter, including one viewer who fumed: "@imacelebrity kick #nellarose out for sexist comments. She'd be crying if we said women belong in the kitchen."
A second echoed: "Why's Nella Rose acting like she's living in 1912, the men don't have to do everything u know, ur just lazy #ImaCeleb #ImACelebrity."
Elsewhere, a third penned: "#nella #ImACeleb Why is is acceptable for Nella to sit back and let the men do the 'men' stuff."
