Jeremy Clarkson finally unveils new name for pub as he confirms exact open date: 'Brilliant name!'
Jeremy Clarkson has unveiled the new name for his pub
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Jeremy Clarkson's new pub in Burford, Oxfordshire has finally been given a new name after the Grand Tour star purchased the property. Before Clarkson took the reins, the pub located in the Cotswolds was best known to locals as The Windmill.
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But after forking out close to a million pounds for the pub, Clarkson has decided to give it a bit of a rebrand.
On Instagram, a new account was set up for the pub, revealing it's name to be The Farmer's Dog.
Confirming the opening times, its first post on the page explained: "The Farmer’s Dog opens Friday 23rd August 12pm ..OX18 4HJ ///grinders.fruits.pints #backbritishfarmingdrinkhawkstone ..follow us to get the latest news."
Clarkson has since issued a warning to punters hoping to attend the opening weekend amid fears traffic chaos may ensue but the comments on the initial post were overwhelmingly flooded with excited fans sharing their thoughts on the rebrand rather than any concerns.
"Absolutely brilliant name! Here's to is tremendous success both in business and supporting farmers!!" one fan commented.
"You did it Jeremy congratulations to you all," a second echoed before a third weighed in: "Congrats guys can’t wait to come and visit."
"Fantastic name ..we look forward to visiting," a fourth said and a fifth similarly added: "Great name you will be rammed on opening and beyond wish I lived closer would defo join you for a pint, cheers Jeremy and good luck."
Elsewhere, another simply put: "Good luck I’m sure it will be a huge success."
Jeremy Clarkson bought his Cotswolds pub earlier this year
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A picture of a fox-red labrador takes pride of place on the pub's logo, the breed of Clarkson's two pet dogs, Sansa and Arya.
Clarkson and his team have faced several obstacles to get to this point ever since he first announced he'd purchased the pub.
Not only did he make some sordid discoveries given it was close to a dogging site, but the police were also called to the pub ahead of its grand opening thanks to an error from Charlie Ireland.
But arguably the biggest stumbling block for Clarkson came to the costs it will incur to keep things running.
Clarkson recently expressed his annoyance at the "scandalous" costs he'll face if he were to stick to his pledge of only serving British produce.
"When I decided to buy a pub, I said to myself that to help British farmers, it would only sell stuff that had been grown or reared in the UK," Clarkson wrote in his column for The Sun last week.
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Jeremy Clarkson and Kaleb Cooper run Diddly Squat Farm up the road from the pub in Chipping Norton
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"Then I started to struggle. I found tea that had been grown in Cornwall and even sourced British black peppercorns, British salt and British sugar. And before you ask, yes, all the wines are British too."
But his "biggest annoyance" came to the price of using his own meat reared on his farm.
"If I take one of my own pigs, slaughter it and butcher it, each one of the resultant sausages will cost me 74p," he said.
"Whereas if I buy imported pig meat, the cost drops to 18p. That’s scandalous."