Jeremy Clarkson set for huge win against cancel culture as Clarkson's Farm future given huge boost

The former Top Gear star issued a public apology - as well as contacting Markle and Prince Harry directly - but Amazon bosses were said to be "incandescent" by his remarks.

Clarkson's bosses at Amazon and ITV faced floods of calls for the presenter to be cancelled and axed from his ongoing projects with each network as a result.

The uproar prompted Variety to report in January that Amazon would therefore "no longer" be working with Clarkson beyond the third season of Clarkson's Farm.

But in the first signs of what would be a U-turn last month, Amazon bosses claimed "no decision" had been made on the show's future.

Now, it's been reported Clarkson is set to prove all those who called for his cancellation wrong with Amazon poised to renew Clarkson's Farm for a fourth season.

According to US outlet Deadline, Amazon and Clarkson have been in "active talks" after the presenter was reportedly left perturbed by its representatives' comments that no decision had been made.

The publication claims that "multiple sources said relations had improved and Amazon is in active talks with Clarkson over season four of the farming documentary series, which is easily its best-performing UK original".

It added that concrete news of a renewal is "not finalised and there could yet be another plot twist, but those familiar with the matter said discussions have been positive".

The sources also told the publication that is the "ambition of both sides" for the cameras to keep rolling at Diddly Squat Farm.

Amazon declined to comment on the reports when contacted by GB News.

This would be a huge victory for Clarkson who has been lauded for highlighting the plethora of issues British farmers face year after year.

It has also propelled Clarkson's Diddly Squat "family" to worldwide stardom, with young farmer and adviser Kaleb Cooper now boasting two million followers on Instagram.

Cooper's also set for a nationwide tour in 2024 and he has penned two books available on shelves everywhere.

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Much like Amazon, ITV faced calls to cancel Clarkson from his role as Who Wants to Be a Millionaire host following his comments on Markle.

An ITV spokesperson told Sky News in March: "As we have said for several weeks, ITV is contractually committed to a further series of Who Wants to Be a Millionaire? (which has now been recorded).

"There are no further commissioning commitments beyond that currently as is typical with such shows where we make commissioning decisions on a series-by-series basis."

Clarkson continues to film season three of Clarkson's Farm at Diddly Squat Farm in Chipping Norton, Oxfordshire.