Holly Willoughby is locked in a "tug of love" over her This Morning future, GB News has learned.
Reports claim Holly is set to return to the ITV sofa on Monday.
But pals close to the presenter fear she's in a lose-lose situation by going back.
Our source said: “Those who care for Holly are telling her that now is the moment to go in her own direction.
Friends of the presenter believe it may be best for the 42-year-old to move on to protect her brand
ITV"She’s been badly damaged by the revelations of the past 72 hours.
"But she can still recover and have a bright future if she makes the right decisions.
"And friends are telling Holly the right thing to do is take some time out, step back and to return to TV on a different show.
"She’s achieved huge success on This Morning. She’s built a brand - but that brand has been hugely damaged by Phillip and many people who really care for Holly are telling her she now needs to move on and create a new brand on her own."
Those close to Holly say she feels a "huge loyalty" to those working on the show saying she won't cut and run.
The source added: "Holly is incredibly proud of This Morning and all the programme has achieved so she has a huge loyalty and emotional attachment to it.
"It's created a real tug of love and no one knows how that will play out."
Holly is due to return to ITV next week after half-term.
Holly Willoughby is said to be torn as she wants to remain loyal to the show
ITVAt the moment Alison Hammond is the bookies' favourite to replace her as the new main co-presenter.
Our source added: "Alison is loved by viewers and those who work on the show.
"At the moment she feels like the safe bet to navigate the show through what is going to be a very difficult few weeks and months."
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