Holly Willoughby sparks anger as she flaunts £329 This Morning outfit: 'There's a cost of living crisis!'

Thursday was no different as Willoughby took to Instagram to show off the LK Bennett number she'd opted for.

"Feeling hot hot hot…" Willoughby wrote alongside the snap of her wardrobe choice: "Did anyone actually sleep last night????

"See you on @thismorning with @craigadoyle @jamieoliver and @mralfieboe at 10am… #hwstyle dress by @lkbennettlondon."

While the star received a number of compliments about the Jane White Cotton Broderie Anglaise Dress by LK Bennett, others took issue with the price tag that accompanied it.

One user hit out at the star for sharing the details of the designer dress with her 8.4million followers as they slammed: "That dress is £329.00.

"Not worth it. There is a cost of living crisis, people cannot afford food.

"Marks and spencer would have something just as nice and reasonable price," they added.

And it seems the user wasn't alone in their thinking with the comment racking up dozens of "likes" from fellow followers.

However, a number of Willoughby's followers quickly rushed to the star's defence after spotting the outrage caused.

"It's her decision what she wears. Just shut it," another fan hit back as they stuck up for the 42-year-old.

While a second echoed: "She wears clothes for all budgets, not just this one!"

And another weighed in: "So what she looks beautiful," followed by a love heart emoji.

Willoughby hasn't responded to the disgruntled users who took issue with her ensemble on the post.

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The smiley snap from the This Morning host comes just days after she and the rest of the ITV show's crew were sent home empty-handed at this year's National Television Awards.

Ending the show's 13-year winning streak in the Best Daytime Show category was the BBC's The Repair Shop.

The significant snub from voters comes after a year marred by controversy after Willoughby's former co-host Phillip Schofield quit the channel.

Schofield admitted to lying to Willoughby and ITV bosses about an "unwise but not illegal" relationship with a young male runner on the show.

Willoughby also came under fire this time last year for "queue-gate" while the Queen was lying in state following her death on September 8, 2022.