Hours after Phillip Schofield unfollowed her across social media, This Morning host Holly Willoughby joined her current ITV colleagues at Tuesday's NTAs.
The 42-year-old appeared to issue a swipe back at her former co-host on the red carpet after describing this past year as "up and down".
Willoughby also told The Sun she's endured a "difficult year" and that she and "everyone wants to move on" in yet another display of distancing herself from Schofield.
Despite ITV and Schofield cutting ties in a desperate attempt to salvage This Morning's reputation, the show missed out on Best Daytime Show while presenter Alison Hammond lost out in the Best Presenter category.
This Morning's crew was also met with a chorus of boos from the live audience following a year that's seen the infamous "queue-gate" and allegations of a "toxic" work environment.
Discussing the ongoing chaos surrounding Schofield and Willoughby and the NTAs as a whole, Eamonn Holmes and Isabel Webster welcomed Charlie Rowley and Scarlett Mccgwire onto Wednesday's Breakfast to discuss.
Perusing the day's newspapers, Eamonn said: "National Television Awards... This Morning didn't win anything yet again"
Eamonn Holmes discussed the NTAs with the panel
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"They got booed apparently," Isabel pointed out as Mccgwire weighed in: "Yeah!"
Eamonn spotted the chance to poke fun at his former employer as he remarked: "Apparently the audience was just chanting, 'Bring back Eamonn!'"
The joke brought laughter from the panel before Mccgwire explained: "The big, big story, The Sun's front page because obviously this is the biggest story in Britain...
"Phillip Schofield has stopped following Holly Willoughby," Mccgwire said before Eamonn brilliantly swiped: "I wonder why!"
Mccgwire went on: "Apparently the This Morning people were devastated because, god forbid, that there could be a better programme that actually won it.
"I hear, I don't watch it either, but I do hear that The Repair Shop is terribly good."
Eamonn weighed back into the discussion as he pointed out: "What surprised me was I would never consider The Repair Shop as a daytime programme.
"Loose Women is a daytime programme engrained in the schedule or whatever," Eamonn added which prompted Isabel to agree that she didn't even know what time it aired on the BBC.
Eamonn went on to brand the Jay Blades-led show as "beautiful" before he turned his attention back to Willoughby.
"Here's a pose that - I thought, if someone says to me, 'Eamonn, can we have a picture?' and you're on a red carpet, you smile, you look awkward, whatever it is," Eamonn said.
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Holly Willoughby steps out at the NTAs 2023
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Holding a newspaper with Willoughby on the red carpet, Eamonn critiqued: "Holly Willoughby's bum!
"The pictures are all of her but what she does is (say), 'You want a picture?' And then turns her backside around to the camera.
"Is that a particular pose?" Eamonn asked to which Isabel chipped in: "She's obviously got a very expensive Couture gown and showing the very neat tailoring of the fishtail and it emphasises her curves of which she's very proud."
"I'm doing that in the future," Eamonn hilariously cut back in. "I'm saying, 'A picture? Have a look at this!'"
Eamonn used to present This Morning alongside his wife Ruth Langsford throughout the 00s and 10s.
Schofield left his role as This Morning host after admitting to lying to bosses about a relationship with a young runner on the show.
