Taylor Swift and Brittany Mahomes made a striking appearance at the 2025 Super Bowl, both opting for white ensembles as they arrived to support the Kansas City Chiefs.
Swift, who is dating Chiefs tight end Travis Kelce, donned an oversized white blazer paired with thigh-high white leather boots and her signature red lip.
Mahomes, wife of Chiefs quarterback Patrick Mahomes, complemented Swift's look with a white corset top and a matching jean jacket and trousers.
Whilst both women incorporated touches of red into their outfits - Swift with a ruby 'T' chain and Mahomes with red 'Chiefs' lettering on her trousers - their predominantly white attire stood out from the team's traditional colours.
The coordinated choice of white by both women sparked immediate interest, as they arrived at the Caesars Superdome just an hour before the match against The Philadelphia Eagles.
The choice of white appears to have a significant historical connection to Super Bowl success, according to Sports Illustrated.
Fans spotted a secret gesture from Taylor Swift's Super Bowl outfit
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Teams wearing white jerseys have historically fared better in the championship game, with 16 of the last 20 Super Bowl winners donning white jerseys.
The Kansas City Chiefs themselves experienced this phenomenon in 2023, when they secured their first Super Bowl victory with Patrick Mahomes whilst wearing white jerseys.
However, the team proved this pattern isn't absolute when they clinched victory in 2024 wearing their traditional red jerseys.
This year, the Chiefs once again opted for white jerseys in the Super Bowl, potentially influencing the coordinated outfits of Swift and Mahomes.
Brittany Mahomes matched Taylor Swift with her Super Bowl colours
The matching of supporter attire to team colours is a common practice in American football, suggesting the two women chose their outfits to pay homage to their respective partners on the field.
Their choice appears particularly meaningful given the Chiefs' previous success in white jerseys during their 2023 Super Bowl victory. Sadly, it didn't prove fortuitous this year as the Eagles soared to victory.
The decision to wear white extended beyond Swift and Mahomes, with Ivanka Trump also appearing at the game in a white sleeveless pantsuit.
The presence of both women in the stadium's VIP section alongside the Kelce family, including Kelce's parents Donna and Ed Kelce, as well as his brother Jason Kelce and wife Kylie, highlighted the significance of their coordinated appearance.
According to Essentially Sports, the colour white carries deeper symbolic meaning in sports beyond its statistical significance.
The publication notes that white represents "underdog victories, comeback stories, and unshakeable composure under pressure."
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Taylor Swift was in attendance at the Super Bowl to support her boyfriend Travis Kelce
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This symbolism adds another layer of meaning to Swift and Mahomes' choice of attire, particularly given the high-stakes nature of the Super Bowl.
The white ensembles could be seen as a statement of confidence and resilience, reflecting the spirit of championship football.
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