The People’s Channel

At GB News, we are deeply proud to be the People’s Channel, a beacon of hope and truth for the entire nation. We stand for more than just delivering the news - we stand for the values that unite us, inspire us, and drive us forward as a nation. We believe in the power of journalism to uplift, to inform, and to bridge the divides in our society, bringing light to every corner of Britain.

Purpose, Passion and Service

We are a community of professionals driven by purpose, passion, and a belief in the transformative power of journalism. We are unlike any other media brand in the UK media landscape, and together, we have a mission that goes beyond just reporting the news. We are here to serve, to inspire, and to uplift all the voices and communities that make our nation strong.

Excellence and Impact

At GB News, excellence is our standard, and impact is our goal. We don’t settle for mediocrity; we strive to bring out the best in ourselves and each other. Every story we tell, every question we ask, is an opportunity to make a difference. We seek out the stories that matter to every corner of our country, from the heart of our cities to the quiet corners of our countryside. We are the voice for those who feel unheard.

A Culture of Honour

We are defined by a Great British culture of honour. We see the best in others, treating everyone - colleagues, guests, viewers, listeners and readers - with the same dignity and respect we would want for ourselves. This is a place where respect is more than a value - it’s a way of life. Our commitment to integrity, truth, and fairness is the bedrock of everything we do.

Built on the history of Great British journalism

GB News was born out of the great tradition of British journalism, but we are not content to rest on the past. We are here to question, to challenge, to explore, and to inform with fearless independence and bold curiosity. We don’t just follow the news cycle - we challenge it. We are the ones who ask the tough, sometimes controversial questions, who shine a light in the darkest corners, and who bring clarity where there is confusion.

​Our Foundations

GB News is built on foundations of truth, courage, and the unwavering belief that journalism has the power to change the world for the better. We stand for something bigger than headlines - we stand for the people. In a time where voices are often lost in the noise, we are here to listen, to challenge, and to elevate the stories that truly matter.

We are part of a free speech movement that is committed to fearless responsibility, pursuing the illuminating power of truth, and protecting the values that make Britain strong. Our mission is simple but profound: to serve every individual, every community, and every unheard voice across this nation. To us this is not just a job; this is a responsibility to tell the truth and remind our nation of the things that truly make them and the country great.

We are pioneers - leading the charge for a new kind of journalism. One that refuses to bow to convention or be swayed by those who shout loudest. We are here for everyone, not the establishment, nor just for popular opinion. We believe in elevating the unheard, giving them a platform, and creating a space where every voice is respected, valued, and heard. This is journalism for the people, by the people.

Our core value is fearless responsibility, and we embrace that. We are committed to telling the stories that need to be told, even when it’s difficult, even when it challenges the status quo. We believe it is our duty to provide more than just information - we provide context. In a world overwhelmed with facts, we go further. We bring understanding, we inspire hope, and we turn confusion into clarity. We believe people become what they think about - and we give them something worth thinking about.

We stand for:

• The independence, fearlessness, and quality of our journalism - driven by a commitment to speak the truth, no matter how difficult. We embrace our duty to hold power accountable, to question and to explore, with the courage to report what truly matters to the people. We are unafraid to go where others won’t, to bring stories that spark conversation and create lasting impact.
• The right of every individual to form and share their views respectfully - because we believe in the strength of true diversity. In a world of growing noise and division, we offer a platform where all voices are heard, and every perspective is valued. We celebrate civil debate and thoughtful dialogue, where understanding grows, and bridges are built. We discuss and debate the issues, the ideas, and not the person.
• Celebrating the United Kingdom - We exist to serve all of Britain, its rich culture, history, breathtaking beauty, timeless heritage, and, most importantly, all its people. We take pride in shining a light on the creativity and resilience that make Britain extraordinary. From the bustling heart of our great cities to the quiet strength of the countryside. At GB News, we honour Britain’s creators, innovators, and everyday heroes who are driving us forward. We shine a light on what’s good in this nation, but we are unafraid to confront what’s wrong. Our journalism seeks truth, and we do it with a spirit of optimism. We believe that by lifting up what is noble, right, and just, we can build a better tomorrow for everyone. We believe in the potential of our communities and the greatness that resides in each person.
• The courage to innovate and challenge convention, while staying true to the best of our heritage. At GB News, we embrace the future with open arms, while never losing sight of the values and traditions that have shaped our nation. We are disruptors, not because we seek controversy, but because we believe that there is no progress without truth, and this demands the courage to seek and speak that truth. We believe that by honouring where we’ve come from, we can more boldly step into the future - creating a journalism that’s dynamic, forward-thinking, and always in service of all the people.
• The exercise of freedom with responsibility - we champion the freedom to speak, to think, and to act, but always with a deep sense of responsibility. Our freedom is a gift that has been hard-won, and we use it with care, ensuring that it lifts people up rather than tears them down. We choose to foster conversations that build bridges, not walls. We are here to model what it means to disagree with respect, to challenge with compassion, and to stand firm in our values without losing sight of our humanity.
• Strong communities, prosperous families, and a united Britain - we believe in the power of connection, of families that thrive, and communities that support one another. A strong nation is built from the ground up, by individuals and families who take pride in their work, their homes, and their contribution to society. We champion the values that bind us together - duty, honour, sacrifice and service. Our mission is to reflect these values in everything we do, knowing that the stories we tell have the power to shape the future for a better tomorrow for everyone in Britain.

​The GB News Family

To be part of GB News is to be part of a family. We are a team that stands together, lifts each other up, and holds ourselves to the highest standards of integrity and excellence. We believe in nurturing talent from all walks of life because true unbiased diversity makes us stronger. We are unified by our mission, and we never lose sight of what matters most - the trust of our audience. This trust is the foundation of everything we do, and we protect it fiercely. We know it takes years to earn, and only moments to lose, so we hold ourselves to the highest level of accountability.

​Our Community

We are more than a media brand we are a voice for the people. At GB News, we don’t just report to our audience - we engage with them. We listen. We bring their stories to the forefront because we believe in the power of the collective voice. We are committed to ensuring that no one is left out of the national conversation, especially those whose voices are often marginalised or ignored. We are here for all of Britain.

​Core Principles

• Quest for Truth: We believe in the relentless pursuit of truth, no matter where it leads. We will challenge the status quo, harnessing the power of truth to serve our nation by delivering news that informs, empowers, and connects people. We reject propaganda and refuse to be swayed by partisan agendas. Our mission is to uncover what is true, not what is convenient. In national affairs, we ask the questions that go to the core of the issues, comparing policies, their cost and the evidence behind them to help the community decide what is best for them.
• Fearless Responsibility: We embrace the responsibility to tell stories that edify, inform, and uplift. We are not afraid to challenge, but we always seek to inspire. Our journalism doesn’t just report - it drives change.
• Service to the Community: We are committed to serving our community with honour and respect. We elevate the voices that often go unheard and celebrate the best of Britain - its culture, its people, and its potential.

Together, we are the voice of the nation.

Together, we are building a better Britain.

Together we are The People’s Channel.