Google Maps challenged by tough new rival that's been 12 years in the making

animated gif of apple maps across san francisco showing the new 3d models of buildings

Apple Maps has been exclusive to iPhone, iPad, and Mac in the 12 years since it launched worldwide — but that changed this week with a beta version becoming available in Google Chrome, Microsoft Edge, and Safari browsers

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Aaron Brown

By Aaron Brown


Published: 25/07/2024

- 13:48

Updated: 29/07/2024

- 11:23

Beta version of Apple Maps tries to tempt some of Google Maps' one billion monthly users

Google Maps is facing tough new competition from Apple. The company behind the iPhone has made Apple Maps available in web browsers across Windows PCs, iPad, and Android devices. In the last 12 years since Apple launched its Apple Maps service, it was only accessible from an iPhone, iPad, or Mac.


animated gif showing the difference in quality between the old apple maps and the 2020 redesign

Apple completely overhauled its Apple Maps service with a new redesigned interface, better road coverage, more detailed dimensions for buildings, and more precise addresses back in 2020

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For the first time in over a decade, the launch puts Apple Maps in direct competition with Google Maps, which has been available on the web since its launch in early 2005.

Google Maps is used by over one billion people every month around the world.

For the first time, Apple Maps users will be able to plot driving and walking directions from their web browser, scope out new places to eat and drink as well as read useful information including photos, hours, ratings, and reviews for local businesses.

Apple Maps also lets you place an order for food directly from within its listings.

Curated Guides to discover new places to eat, shop, and explore in cities will also be available in your browser. Publishers like The Boston Globe, OpenTable, Infatuation, and TimeOut have all contributed interactive guides that can be viewed in their entirety within the Apple Maps app.

It comes as Apple announced a swathe of new features for its Maps application specifically designed for those travelling to Paris for the upcoming Olympic Games.

Not everything you're able to do on your iPhone, iPad and Mac within Apple Maps is possible from your web browser right now, with additional features, like its 360-degree panoramic "Look Around" that competes head-to-head with Streetview on Google Maps, set to launch in the coming months.

apple maps screenshots on iphone

Aside from its Streetview competitor, known as Look Around, Apple Maps now offers the same features that iPhone, iPad, and Mac owners have enjoyed for years on desktop PCs

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By expanding Apple Maps into web browsers, Apple — worth $3.2 trillion — is hoping to reach more users and offer a serious alternative to Google Maps, which is the default map service online, despite some competition from smaller players like Bing Maps and Here WeGo.

For now, Apple Maps is only available in English.

It's also not compatible with every web browser. You'll need to be using Safari or Chrome on Mac and iPad, or either Chrome or Microsoft Edge on Windows PCs. Apple says it has plans to add support for more languages, web browsers, and platforms in the future.

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