Dyson has taken more than a little off the back and sides with its latest redesign of the Supersonic hair dryer. The revised model, unveiled at New York Fashion Week, has a periscope-like design that’s not only much smaller than its predecessor, but also roughly half the weight too.
Known as “Supersonic r”, it boasts a re-engineered heating element, which allowed Dyson’s design team to replace the bulky head seen on the original with an uninterrupted cylinder. It marks the first time that Dyson has used a curved heater inside on its products.
The heating grills inside the cylindrical shape of the hair dryer consist of 28 individual 99.9% copper microfins. Dyson says the high-pressure air that flows through the design is heated more evenly ― avoiding any hot spots that could otherwise cause heat damage to your hair.
Dyson shows the difference between its cylindrical design and a conventional hair dryer when it comes to producing uniform heat
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The lighter design and all-new heating elements should solve the biggest complaints Dyson heard within the stylist community – achy arms, dull hair, and extreme heat damage. The brand, which was started by British engineer Sir James Dyson, has surveyed and interviewed 696 stylists since 2017.
As well as the new appearance, the biggest change to the Dyson Supersonic r is the use of RFID technology in the attachments. RFID is the same system used in keycards or fobs to buzz into a secure building ― so don’t worry, there’s no need to charge the new attachments.
Supersonic r arrives with a diffuser, flyaway attachment, wide tooth comb, pro concentrator, and a new powerful air attachment, which all snap onto the hair dryer with magnets.
Once the hair dryer has recognised the attachment, it will automatically adjust its motor and heat settings to the ideal airflow and temperature. For example, when snapping on the diffuser, the Dyson Supersonic r will set itself to a lower flow and temperature in an effort to reduce frizz.
Each attachment can save your own customised settings for future use, so you’ll be able to save your ideal temperature and airflow for each attachment ― making it truly yours.
Dyson has redesigned a number of its attachments for the new-look Supersonic r
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Dyson has fitted the latest hair dryer model with an improved filter, which captures the air pollutants typically present in hair salons.
Speaking about the new product, Senior Design and Development Manager for Dyson Beauty, Gavin Galligan said: “The Dyson Supersonic r professional hair dryer builds on the technology and knowledge we have developed, offering fast drying and styling benefits for all hair types with no heat damage. Our new streamlined heater technology developed for this machine is a world-first, combined with our high-speed motors enable the lightweight form factor, and fast precise airflow.”
Dyson's new Supersonic r is pictured in a stand on a workstation of a professional hair dresser
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Dyson has no plans to sell its redesigned Supersonic r to the general public though. This is a product aimed at professionals ...and for now, those are the only people able to buy one.
Supersonic r costs $570 in the United States, with no UK pricing announced yet. To get your hands on one in the USA, you’ll need to hold a valid cosmetology license. There’s currently a waiting list, with the first Supersonic r models set to ship as soon as April 2024.
