Some Manchester United fans online have fumed at Roy Keane for helping to promote the club's new third shirt.
The former Red Devils skipper, who won every major trophy during his time at Old Trafford, has featured in advertising for the white jersey.
Yet while Keane has always been a beloved figure at United, some fans are now accusing the ex-Republic of Ireland international of working for the Glazers.
The American family have owned United ever since 2005 but, 18 years on, still haven't invested a single penny of their own money into the side.
Roy Keane poses with prawn sandwiches in new Manchester United kit video
Manchester United Twitter
One United fan on Twitter said: "Sad to see that Keano has also stooped this low and sold his soul to these greedy leeches.
"Shame on you Roy Keane, even after knowing the pulse of the whole fanbase you are riding the greedy train with Glazers."
Another said: "Get a replica. I'm kinda disappointed in Roy Keane, how did he get sold to the Glazers."
A third user stated: Can't even enjoy anything now because of the b****y Glazers ..I love that Roy Keane Kit Promo but I'm not allowed because he's a bad man for taking the Glazer shilling."
"Roy Keane is selling Glazer merch now? What’s going on?" opined a fourth user.
A fifth said: "Roy Keane selling his soul to the Glazers, you love to see it."
And a sixth Twitter member said: "Didnt Roy Keane say one time that hated the glazers? Then why all of the sudden now?"
In the video, Keane says: "So you're a devil are you? well let's mind you of the terms.
"The devil isn't something you wear. It's more like a pact, a deal shall we say.
"It's not for everyone. We expect a lot. And as sure as the sun will rise, we will know if you mean it.
"So have a good long think. What do you get in return? What's on offer?
"It's Manchester United. So there it is. No small print. Sign on the dotted line.
"But you already signed. Didn't you? Before you were even born."
The video also includes a clip of Keane sat down with a tray of prawn sandwiches in front of him.
That's in reference to a rant from the former midfielder after United beat Dynamo Kyiv 1-0 back in November 2000.
Speaking after that win, Keane turned on United fans and said: "Sometimes you wonder, do they understand the game of football.
"We’re 1-0 up, then there are one or two stray passes and they’re getting on players’ backs. It’s just not on.
"At the end of the day they need to get behind the team."
He then added: "Away from home our fans are fantastic, I’d call them the hardcore fans.
LATEST DEVELOPMENTS:
Roy Keane won seven Premier League titles during his glittering spell at Manchester United
PA
"But at home they have a few drinks and probably the prawn sandwiches, and they don’t realise what’s going on out on the pitch.
"I don’t think some of the people who come to Old Trafford can spell ‘football’, never mind understand it."
