ANALYSIS: The forward looks destined to leave - but still possesses the talent to be a superstar at Old Trafford
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Marcus Rashford, once again, finds himself as the centre of attention at Manchester United.
Shortly after the fallen giants battled to a narrow 1-0 win over Fulham, achieved only because of a late deflected strike by Lisandro Martinez, Ruben Amorim decided to fire shots - with both barrels firmly loaded.
When asked why Rashford wasn't playing - the forward hasn't featured in the past 11 matches - the United manager didn't hold back.
He could, of course, have batted the question away. Perhaps he should have done, given the headlines his comments have generated.
Marcus Rashford is fighting to save his Man United career with just days of the January transfer window to go
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Yet Amorim has already made it clear he's willing to be brutally honest. Instead of dodging the matter, he instead suggested he would rather play the club's 63-year-old goalkeeping coach, Jorge Vital, due to how Rashford operates in training.
"It is always the same reason," he said.
"The reason is the training. The way I see what a footballer should do in training, in life, every day. If things don’t change, I will not change.
"You can see it today on the bench. We needed a little bit of pace to change the game to move some pieces, but I prefer it like that.
"I will put [Jorge] Vital on before I put a player that doesn’t give the maximum. I will not change in that department."
Right now, it looks increasingly likely Rashford will leave United before the end of the January transfer window. Though a move to Italy with AC Milan is off the table following their recent signing of Kyle Walker, Borussia Dortmund and Barcelona remain interested.
But all Rashford has to do to save his United future, if he really wants to, is to knuckle down, work hard and show he's got the fight to become one of the best players in the world.
He has, after all, shown he's capable of magic moments over the years. His 30 goals in the 2022/23 season seems so long ago but really isn't.
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Amorim has, curiously, suggested the door remains open to Rashford.
"It’s the same situation for every player. If you do the maximum, if you do the right things, we can use every player," he added.
Rashford is being written off, his United career described as being dead in the water. Amorim, with his snarky comments, isn't helping matters.
Yet the onus is now on the player to do the unthinkable and dedicate his life to United, a club crying out for the glory days of old.
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Marcus Rashford was called out by Man United boss Ruben Amorim after the club's 1-0 win over Fulham
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It seems unlikely, but not impossible.
Look at Carlos Tevez, for example. In 2011, his time at Manchester City looked to be over after he was frozen out by Roberto Mancini following a blazing row in a Champions League match against Bayern Munich.
Yet Tevez, after some time sulking in Argentina playing golf, then decided he still wanted to be a City player. After proving that in training, he went on to propel them to Premier League title glory the following year - at United's expense.
Marcus Rashford has shown he's got the quality to shine for Man United in the past - meaning a reconciliation isn't entirely out of the question
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United need Rashford, as in the Rashford he was two years ago - rather than the pale imitation that has been turning up for the past 12 months or so.
Joshua Zirkzee and Rasmus Hojlund aren't good enough and Amad Diallo, for all his talent, can't do everything by himself.
What ultimately happens remains to be seen. Rashford shining for United once more seems unthinkable but isn't impossible. It's time for him to take responsibility.
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