Tyson Fury's father 'tries to stay in the headlines', it has been claimed.
The Gypsy King is currently training as his mega showdown with Oleksandr Usyk creeps closer.
The two boxing heavyweights had been due to lock horns on December 23 in Saudi Arabia.
However, their fight was then pushed back with Fury needing more time to recover from his victory over Francis Ngannou.
Tyson Fury's father John is set to play a big role in promoting his son's fight with Oleksandr Usyk
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Fury will be hoping to maintain his unbeaten record when he goes up against Usyk.
But the Ukrainian shares that same motivation, having won all 21 of his career fights so far.
John Fury is set to play a big role in promoting the fight, with the 59-year-old often doing his best to secure the spotlight.
And Alexander Krassyuk, Usyk's promoter, has claimed John 'tries to stay in the headlines' as the Saudi showdown creeps closer.
"He likes entertaining and people in England like people who perform entertainment," he told Betway.
"He tries to stay in the headlines, tries to be in the videos but he is doing his job.
"Regarding my relationship I’ve only met him physically only once at the press conference.
"We shook hands, said hello to each other, introduced ourselves to each other so it was a nice experience and I have nothing bad to say about him.
"He knows his boxing and he is a good guy."
Krassyuk is also delighted that Fury and Usyk have agreed to fight, acknowledging the difficulties they faced in getting a deal over the line.
"Listen, they are making fans dreams come true," he added.
"Normally we are used to seeing from the networks in the US and UK that one fighter is with one promotional company, and one is from the other so this fight is very difficult to accomplish, to sign a contract and to distribute the profits.
"The fans really suffer from it.
"But these guys, they are boxing fans, and they know what boxing fans want to see and they are making.
"Two or three, maybe five years ago we could hardly imagine that suddenly all of the biggest fights are coming in a room and taking place in one night.
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Tyson Fury and Oleksandr Usyk will meet in the ring on February 17
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"Who could imagine Deontay Wilder, Anthony Joshua, Joseph Parker, Daniel Dubois, Otto Wallin, Dmitry Bivol, Filip Hrgovic and many more fighting all in one night."
John, meanwhile, recently alarmed fans by saying he'd noticed a 'decline' in his son.
"For my money, his last three fights, I have seen a bit of decline," he said.
"Not a decline in ability but a decline in strength, power and physical condition."
But John has since proceeded to clarify those comments.
Tyson Fury has cut a confident figure as his battle with Oleksandr Usyk creeps closer
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He told Seconds Out: "I never said my son was in decline because he's not.
"It's the people around him who ain't up to much. His training's in decline and his camp's in a bigger decline.
"It's not a camp, it's a circus."