Princess Eugenie's husband copies Prince Harry and Meghan Markle with tribute to sons

The Brooksbanks could be following in the Sussexes footsteps when it comes to attempting to trademark their children's names.

Eugenie's husband Jack, 37, owns a drinks company, which was previously known as Jack Brooksbank Limited but has now been renamed AEB Consultants Ltd.

The "AEB" is thought to stand for August and Ernest Brooksbank - the names of Jack and Eugenie's sons.

This draws similarities with Harry and Meghan because, in 2020, the couple launched their non-profit organisation Archewell after stepping down as senior members of the Royal Family.

Archewell appeared to be a reference to their eldest child, Prince Archie Harrison's name.

The Duchess of Sussex also named her debut Spotify podcast Archetypes, in an effort to continue the trend.

Later in June 2021, the website lilibetdiana.com was purchased on the day the couple's second child, Princess Lilibet was born.

Although it is not confirmed that the Duke and Duchess of Sussex were behind this decision, royal experts believe them to be the source.

This is because the website was registered two days before Lilibet's name was announced to the world.

Celebrities often purchase websites in their child's name before an announcement of the birth, to avoid inflated prices later on.

WATCH: Expert discusses Princess Lilibet Diana's title

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Princess Eugenie and Jack seem to be following in the same footsteps of including family names in the family business.

Brooksbank also appointed his 70-year-old mother Nicola as the new director of his business, a move which his spokesman confirmed.

The spokesperson told the Mail "Jack is delighted to have his mother on board. She provides all back-office support."