Meghan Markle and Prince Harry are "beginning to unwind" as their brand faces an imminent make-or-break moment, according to an experienced crisis manager.
The Duke and Duchess of Sussex have distanced themselves from Omid Scobie's bombshell royal book Endgame which contained waves of criticism and attacks on the Royal Family.
Scobie, an author with links to the Sussexes, has admitted to taking a sympathetic approach to Meghan and Harry during his work covering the Royal Family.
However, the book flopped in the UK selling under 7,000 copies during its first week, less than a quarter of Scobie's first book Finding Freedom.
Scobie, an author with links to the Sussexes, has admitted to taking a sympathetic approach to Meghan and Harry during his work covering the Royal Family.
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The Duke and Duchess of Sussex's popularity has plummeted in the UK since they stepped down as working royals in 2020.
Mark Borkowski has labelled 2024 a seismic year for the couple.
Borkowski told the Mail: "Something is beginning to unwind at the heart of Meghan and Harry.
"I think 2024 is going to be seismic, either because they're going to do something to recover and find a new positive tactic or it's going to be the undoing of the brand.
The Duke and Duchess of Sussex's popularity has plummeted in the UK since they stepped down as working royals in 2020.
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"It can only go one or two ways. It can't stay where it is at the moment. Because it's clearly not working."
He added: "They're hinting their big plans ahead, but you know, we've heard that all before. So they have to deliver something now."
Last month, Meghan Markle said that she and Prince Harry are preparing to make a major announcement.
The Duchess of Sussex gave an insight into the projects she and Harry have been working on during Variety magazine's 'Power of Women' gala.
The royal said: "We have so many exciting things on the slate.
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Meghan also shared what is driving the content she puts out through business.
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"I can't wait until we can announce them, but I'm just really proud of what we're creating. My husband is loving it too which is really fun."
Meghan also shared what is driving the content she puts out through business.
She said: "Things that make people feel... I was going to say things that make people feel good, but it's more than that.
"Things that make people feel something, right? And a sense of community.
"But we have so many exciting things on the slate, I can't wait until we can announce them. I'm just really proud of what we're creating."
