Meghan Markle and Prince Harry could earn £160k per post if the pair were to utilise their online platforms, according to a celebrity social media director.
Gary Frayter, celebrity social media director at Kronus Communications, suggested that Meghan could make £80,000 per post as the "first royal super influencer" if she can manage her accounts well.
He also suggested that if Prince Harry were to adopt a similar approach to his wife, they could double their profits, boosting the total to £160,000.
Frayter claimed this strategy could make the pair hundreds of thousands per post.
Meghan Markle and Prince Harry could earn £160k per post if the pair were to utilise their online platforms, according to a celebrity social media director
PARegarding the Californian-based royals earning triple figure sums, he said: "No question.
"Having managed social media for Mike Tyson's podcast and other celebrities, I've seen first hand what they earn.
"I'd argue Meghan could easily pull in $100k per post, minimum. The same goes for Harry."
Meghan made a surprise return to Instagram on January 1, posting a beachside video later followed by a trailer for her upcoming Netflix series.
Meghan made a surprise return to Instagram on January 1
Getty/InstagramThe new Instagram account @meghan amassed one million followers within 24 hours of her first post.
Speaking on how the Sussexes can utilise their social media platforms, Frayter told The Daily Beast: "If I were advising them, I'd tell them to double down on YouTube.
"It's the hardest platform to grow on, but the rewards are unmatched when it comes to sponsorships and ad revenue through YouTube AdSense.
"I could definitely see her finding success on TikTok. The platform aligns well with her public image and offers a lot of potential for engagement. However, X has become way too political in her world. She's very protective of her public image and probably wouldn't touch X. Besides, her target demographic isn't really there; it's just not the right fit for her brand."
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The new Instagram account @meghan amassed one million followers within 24 hours of her first post
GettyMatt Yanofsky, CEO of the Moment Lab, a Canadian social media marketing agency, told The Daily Beast that profits will depend on the project.
He said: "You would need to know their internal metrics on engagement to get an exact quote on what they would make. If she's just doing one post, it could be in the thousands. If she's doing multiple posts over a year, it could be a seven-figure deal similar to a traditional fashion deal.
"The problem is, it's unclear if Meghan can sell products. She generates headlines, but does she move units?
"Just because people want to watch you doesn't mean they want to buy your products."
