Tony's Chocolonely scolded by Michelle Dewberry for 'woke' advent calendar move: 'It's virtue signalling!'
WATCH NOW: Michelle Dewberry fumes at Tony's Chocolonely
GB News
GB News host Michelle Dewberry has launched a scathing attack on chocolate company Tony's Chocolonely, following their decision to leave a door on their advent calendars completely empty.
Chocolate lovers were left gutted after discovering that day 10 of their calendars was empty, with the Dutch company instead printing a QR code, which linked to a message on their website about cocoa farmers being treated poorly.
Following major backlash, Tony's took to social media to defend their decision, stating that the calendars are unequally divided because "the chocolate industry is unequally divided".
They added: "By chomping on our choco, you're helping us break the mould to end exploitation in cocoa."
Michelle Dewberry hit out at the chocolate company for their 'woke' advent calendar move
TikTok / Tony's Chocolonely, GB News
Outraged by the "woke" move, GB News host Michelle Dewberry accused the confectionary company of "virtue signalling" to their customers.
"Can you imagine if you've got a Tony's Chocolonely advent calendar? Because you would have been absolutely gutted when you reach December 10 because, ladies and gents, there was no chocolate in it," she fumed.
"That's right, it was empty. Can you imagine the disappointment? I can hear the tears now from all the children across the land."
The host explained that while the empty door was meant to highlight cocoa industry inequality, she took issue with the approach.
Tony's defended their decision on social media
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"I don't believe that this is just a random thing about chocolate in isolation. If it was, I wouldn't care less," Dewberry stated.
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She questioned whether anything could now exist without being used as a platform for social messaging.
"Is there anything in life anymore that is not within the grips of some weird virtue-signalling nonsense?" she asked.
Dewberry expressed broader concerns about society's constant pressure to feel guilty about various issues.
"We seem to have switched into a society where people are just so motivated by desperately trying to bash us over the head to feel guilty about this, guilty about that," she said.
Michelle Dewberry told GB News that the move is 'virtue signalling' to consumers
GB News
The presenter criticised what she called a "relentless onslaught" of messaging.
"I feel like it's a relentless onslaught all the time," she added, questioning attempts to make people feel guilty about chocolate consumption.
"If I had picked it up, and it said, right, dear parents, this is a woke version of an advent calendar, and when you get to day ten, it's going to be empty," she explained.
She added that with proper labelling, she "wouldn't go near it within a country mile".
The host argued that parents should be able to give their children "Christmas magic" without being lectured.
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