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A pair of stargazers were not so fortunate in seeing the Northern Lights after they mistook the spectacular Aurora Borealis for a Premier Inn.
The duo were walking through the streets of Norwich when they spotted purple illuminations in the sky.
However, as TikTok user @paakz and his friend drew closer, they realised the "lights" in the distance were actually the purple glow of a nearby Premier Inn.
The video - which has six million views - shows the pair walking towards the beams of light as they're heard saying: "Oh my god!" as they witnessed the beams of light radiating through the night sky.
A pair of stargazers were not so fortunate in seeing the Northern Lights after they mistook the spectacular Aurora Borealis for a Premier Inn
TikTok/ @paakz
But after arriving at the entrance of the hotel, they said: "We thought Premier Inn was the northern lights.
"We've been catfished! How have we been catfished? We thought it was the northern lights! It's a f***ing building."
Britons across the country were treated to a rare view of the northern lights, with stunning images being shared by people across the United Kingdom.
A solar storm led to a rare phenomenon that caused an incredible display across the skies.
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In response to the error, a Premier Inn spokesperson said: "There’s no need to search the skies, Premier Inn is a beacon of light and can bring the Aurora glow directly to your room, without needing a camera to see it.
"Rest easy under the enchanting purple glow of our light-up headboards, knowing that you can experience this wonder every night of the year from the luxury of one of our comfy beds."
Social media users were also left laughing at the mishap.
One person wrote: "The sheer excitement and not being able to speak at first, to the utter disappointment."
Another added: "The fact it's Norwich makes this 10,000 per cent better."
Usually, the lights are only visible around the poles where the magnetic fields are at their strongest.
However, electrically charged particles from the sun colliding with the Earth's magnetic field led to an even greater display than normal.