Spanish tourist hotspot slams British holidaymakers and erects signs telling them to 'put some clothes on'

Anti-tourism protests/Sign/Malaga

Malaga has slammed British holidaymakers, telling them to 'put some clothes on'

Getty/X
Holly Bishop

By Holly Bishop


Published: 10/09/2024

- 21:01

The campaign, which features 17 billboards and numerous posters, focuses on the four behavioural shortcomings of visitors

Malaga has slammed British holidaymakers who behave in an unruly way in the city, erecting signs telling them to “put some clothes on”.

The city’s tourism department has launched a campaign which focuses on the negative behaviour of tourists which has angered locals.


Featuring 17 billboards and numerous signs written in English, the campaign is aimed at speaking directly to British sun-seekers who the city feels are causing a nuisance among the holiday hotspot, particularly during peak season.

The campaign focuses on the four behavioural shortcomings of visitors - which are related to scooters, cleanliness, noise and clothing - that have prompted anger among locals.

Anti-tourism protests/Sign/MalagaMalaga has slammed British holidaymakers, telling them to 'put some clothes on'Getty/X

One of the new signs reads: “Dress completely. Both on the street and in public places always wear an upper garment out of respect and hygiene.”

Another sign urges visitors to “respect the sleeping hours” of residents, whilst a different poster advises against being loud in public, adding: “Don't be conspicuous.”

E-Scooters have riled up anger amongst the southern Spanish city’s population, with visitors being reminded that “pavements are for pedestrians. If you use scooters or bicycles, do so in the legally authorised areas, in compliance with municipal ordinances”.

Littering across the city has also enraged locals, and the tourism department has asked tourists to “keep the city clean”, reminding them to use bins for waste and take care of public spaces.

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“Few things are more odious in these times of low-cost tourism than those gangs of tourists on rented scooters that turn cities into urban circuits of the new personal mobility,” El Confidencial news website said.

“It’s not that the locals generate more sympathy, but since they own the vehicle, at least they don’t leave it parked just anywhere.”

The campaign comes after a series of anti-tourism protests took place across Spain this summer, with demonstrators saying that visitors drive up housing costs and lead to residents being unable to afford to live in city centres.

Holidaymakers in Malaga have been told to “go home” by anti-tourist protesters, who claim it has become “unliveable”.

Anti-tourist protestsAnti-tourist sentiment has exploded in recent years across EuropeGetty
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Around 15,000 protesters worked their way through Palma in May to demonstrate against mass tourism

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In June, protesters took to the streets of the Costa Del Sol with the slogan: “For decent housing and against the processes of touristification and precariousness of life.”

Furious councils have even imposed hefty fines for those who leave their belongings on the beach or those that claim beach beds.

Tourists leaving their towels or umbrellas on the sand while enjoying a spot of lunch can now expect a visit to local police stations, where officers dish out fees of up to €250 for the pleasure of getting back their goods.

Dani Drunko, a bar owner in Malaga who was kicked out of his home to make room for holidaymakers, said: “Malaga city centre has been going downhill for a long time.

“If something in my bar breaks, I don't have a hardware store to buy anything [because] the tourists don't need to buy screws.”

A local politician took to social media to vent: “You walk the streets of Málaga and it is practically impossible to find a residential building that does not have a lockbox [for tourist rentals].”

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