Visitors were surprised to find a Greggs in Yorkshire with photos of London hung up in a huge mix up by the bakery.
Following a revamp, the Greggs in Richmond, North Yorkshire featured black-and-white photographs on the walls showing an unfamiliar bridge and a sign pointing towards Kew Gardens.
Soon customers took to social media to share their discovery that the photograph is in fact Richmond in South West London.
One person tweeted pictures from the store, saying: "I love a good Greggs.
Soon customers took to social media to share their discovery that the photograph is in fact Richmond in South West London
@dannysavage Twitter
"Was impressed with their revamped outlet in Richmond, North Yorkshire today. Adorned with tasteful black and white prints of Richmond. In Surrey."
The picture appears to be Richmond Bridge in the outer-London borough and the sign is located in the riverside Rotary Gardens.
The two Richmonds, north and south, are about 240 miles and a five-hour drive apart.
"I think there are enough photos of Richmond itself to warrant supporting the North Yorkshire town, as opposed to that lot down south," one resident told the BBC.
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One social media user said: "I really hope the Richmond branch in Surrey has a load of nice pictures of Yorkshire."
Another person added: "Even more unbelievable is that #Greggs are based in Newcastle. Can't blame M25 or North South divide.
"Only HS2 thinks Manchester is the furthest northern city (maybe subject to change!)."
Greggs has since removed the pictures from the store on Market Place in the town.
It appears the unfamiliar bridge is Richmond Bridge and the sign is located in the riverside Rotary Gardens
@Danntsavage/ Twitter
Richmond in London, and the wider borough of Richmond-on-Thames, took its name from the Richmond in Yorkshire centuries ago.
When Henry VII built a royal residence in the area of the capital in the early 16th century he named it Richmond Palace after his previous title, the Earl of Richmond.
Now, just a gatehouse remains but the name is still applied to the surrounding neighbourhood.