GB News Radio storms ahead of Talk Radio as record-breaking growth continues

GB News Radio

GB News
Jack Walters

By Jack Walters


Published: 24/10/2024

- 00:01

Updated: 24/10/2024

- 12:05

GB News Radio now boasts a weekly audience of 611,000

The audience of GB News Radio grew by a massive 54 per cent in the last 12 months - and has surged past Talk Radio for the first time.

Latest official RAJAR ratings, released today, show GB News Radio now boasts a weekly audience of 611,000.


That’s up 54 per cent year-on-year, and 18 per cent on the previous quarter.

Based on quarter-on-quarter and year-on-year comparisons, it means the People’s Channel is now Britain’s fastest growing radio brand in the UK.

Lee Anderson and Jacob Rees-Mogg on GB News

Lee Anderson and Jacob Rees-Mogg on GB News

PA

In contrast, Talk Radio has an audience of 576,000, Times Radio has 557,000 listeners, and LBC News (London) has 434,000.

Total listening hours for GB News Radio are also up by 30 per cent over the last 12 months to the highest level ever and also up by 19 per cent compared with the previous quarter.

In contrast, Talk saw audiences decline by 17 per cent year-on-year overall, driven by daytime losses, with breakfast listeners down by 15 per cent and Julia Hartley-Brewer dropping 23 per cent.

Core programming continues to show strong growth too, with average listening hours now ahead of established music stations such as KISS and Magic. The RAJAR data shows GB News Radio growing across all times of the day.

It reveals that listeners to Good Afternoon Britain - hosted by Emily Carver and Tom Harwood - were up by 95 per cent over 12 months.

Britain’s Newsroom, presented on weekday mornings by Bev Turner and Andrew Pierce, was up by 41 per cent.

The GB News Breakfast show, -hosted by Eamonn Holmes, Isabel Webster, Stephen Dixon, Anne Diamond and Ellie Costello, was also up, this time by 40 per cent year-on-year and the Martin Daubney Show soared by 40 per cent.

Patrick Christys Tonight also performed strongly with its audience up 21 per cent.

The new figures also show that the GB News Radio audience has become younger, with 85 per cent of the audience in the 15-69 age bracket in the quarter, up from 78 per cent previously.

Adult listeners aged between 15 and 44 have grown by 32 per cent and those aged between 45 and 59 are up 25 per cent quarter-on-quarter.

The biggest audience gain was 114 per cent up for ABC1 men aged 50-59 and profile of male listeners overall went up from 55 per cent to 63 per cent.

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In all, 60 per cent of listeners were in the ABC1 profile, up from 58 per cent, while 30 per cent were in the AB social bracket.

GB News continues to heavily invest in technology and sports news bulletins on GB News Radio are now powered by AI.

GB News’ Editorial Director Michael Booker said: “Our army of viewers and listeners is growing at a phenomenal rate.

"This is another milestone moment in GB News' continuing success story.

“To achieve the level of growth we have is remarkable and is down to the brilliant content our journalists produce, and the loyalty of our viewers and listeners.

"We look forward to welcoming more and more of them into the GB News family in the years ahead.”

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