Sainsbury's announces big Nectar Card shake up with customers to benefit from major new savings
Sainsbury's has made major changes to its nectar card
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Sainsbury's has announced major shake up to its Nectar card scheme - with loyal customers set to benefit from the changes.
The supermarket has announced that on top of being able to collect Nectar points in the usual way, it is now introducing a new offer.
Loyalty card holders will now also be able to make the most of brand discounts.
In a new deal that looks rather similar to Tesco's club card prices, customers who use the card will now see prices discounted at the till.
Nectar cards can now be used for discounts on 300 products
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For example, Nectar card holders will get a third off Heinz Baked Beans, paying 95p instead of £1.40.
At the same time, Ariel All-in-1 pods will cost £5 instead of the £10.50 charged to everyone else.
In total 300 items across stores will be available at lower prices for Nectar card holders.
Sainsbury's said the scheme was a way of "saying thank you" to loyal customers.
Sainsbury's chief executive Simon Roberts said the changes were 'just the beginning'
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"How we reward loyalty matters to us, as well as our customers. That’s why, in 2018, we bought Nectar," it said.
"As always, customers can collect and spend points with hundreds of brands, like Sainsbury’s and Argos.
"And how they spend these points is up to them. They can get money off their next shop or exchange them for rewards from any of Nectar’s partners."
Sainsbury's chief executive Simon Roberts said the shake up was "just the beginning" of his plans.
He added: "Nectar Prices will give another reason to shop with us and create confidence for shoppers."
Roberts added that the supermarket was also raising prices slower than its competitors.
He credited a £550million investment in value over the past year for keeping prices down.
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