How to look younger: Celebrity makeup artist names eye product 'most women can't live without' over 50

A makeup expert gave GB News her top tips

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Anna Barry

By Anna Barry


Published: 21/12/2024

- 10:00

'It's a great way to open up the eyes and give you a more youthful look'

There are many routes women can go down if their goal is to look younger. From hair hacks to skin care secrets to fashion fixes, ladies can transform themselves quickly and inexpensively.

Another way women can look years younger in seconds is by applying the right makeup with the correct techniques.


One celebrity makeup artist spoke exclusively to GB News about her top anti-ageing hacks for women over 50.

Among other tips, she encouraged middle-aged ladies to not "skimp on the mascara", as it "opens the eyes" and makes the face appear "youthful".

Woman applying under-eye concealer

'Use a concealer with a yellow undertone to instantly brighten the under-eye area'

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Patty Bell said: "Looking fabulous after 50 starts with great skin, natural-looking makeup and a magnifying mirror." She recommended regular exfoliation, moisturising and Gua sha use for an excellent complexion.

As for makeup, Patty advised women over 50 to ditch the powder and heavy, matte foundations in favour of a lightweight, tinted moisturiser for a "natural-looking complexion" - ideally one that contains hyaluronic acid and sunscreen.

She recommended using a cream blush instead of a powder brush, as this is "easy to blend into the skin and gives a more luminous glow".

The expert advised: "Choose a brighter pink or berry shade to add a little life to the skin."

Moving on to accentuating the eyes, Patty urged women over 50 to invest in under-eye concealer, brow pencil, mascara and lashes for youthful, bright eyes.

She said: "As we get older, the skin under the eyes gets thinner and tends to hollow out.

"Use a concealer with a yellow undertone to instantly brighten the under-eye area and make you look more awake."

She also advised investing in a good brow pencil to combat thinning eyebrows, explaining that they can "fill in any sparse areas for a fuller-looking brow". She recommended going for one that creates natural, hair-like strokes.

Finally, Patty instructed: "Don’t skimp on the mascara - it's the one beauty product most women can't live without.

"It's a great way to open up the eyes and give you a more youthful look."

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Woman applying mascara

'Don’t skimp on the mascara - it's the one beauty product most women can't live without'

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For fuller lashes, ladies can add a few individual ones to "really make your eyes pop".

One makeup artist shared the eyebrow method that is perfect for women over 50 as it can "re-establish and lift the eye area".

There are many ways women over 50 can improve their appearance with makeup. Middle-aged ladies were told how to apply blusher for a "lifted" face.

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