Women told the 'essential' product to add to hair care routine to 'boost hydration and strengthen locks'

A big benefit of hair masks is that they help to hydrate your locks, experts at luxury hair extension specialists Roxy Hair.

This is particularly important, as the experts explained that using conditioners is not always good for the hair.

They said: "Hair masks are also excellent for strengthening the hair, which reduces the appearance of frizz and prevents split ends.

"Because of this, it’s worth trying out this product during your next hair wash day if it’s not already part of your routine.

"The products contain restorative ingredients and should be applied directly after shampooing for maximum benefits.

"When using your hair mask, generously apply the product from the roots to the tips and focus on gently massaging it into your scalp."

Hair masks can left on for longer for better results, although the specialists warned against leaving it on overnight.

They added: "Once applied, leave the hair mask on for about three to five minutes before rinsing as usual.

"For visibly dehydrated and damaged hair, you can leave this product on for around 10 to 15 minutes.

"However, do not leave a hair mask on overnight, as this can leave you with greasy-looking hair the next day.

"It’s generally advised to use this product about once a week during the warmer weather to prevent over-hydrating your hair."

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Another way to help your hair look its best is to double shampoo, which means shampooing your hair twice while in the shower.

The experts added: "Double shampooing has become a viral trend on social media, in which people apply two loads of shampoo before rinsing as usual.

"The first wash is intended to break down any stubborn impurities, while the second wash ensures that these are thoroughly washed away.

"This technique is fantastic for cleansing the scalp, which prevents the risk of dandruff."