Shoppers have been left gutted after Unilever announced it is bringing the production of marmite peanut butter to a halt.
The company confirmed that the popular breakfast spread, which was launched in 2019, has been discontinued.
The £3 spread combined Marmite with peanut butter and had gained a loyal following during its five-year run.
Frustrated shoppers have flooded social media to voice their disappointment, with one Reddit user lamenting: "I've been to two big Tesco, two big Sainsbury's, ASDA, but they have none on the shelves."
The iconic product was launched in 2019
GETTY / UNILEVER
Another fan of the spread expressed: "I literally have it every day for breakfast, I'm gutted!"
A spokesperson for Unilever, shared: "We're always reviewing our range to make sure our products reflect shopper preferences, whilst also focussing on new innovations."
Despite the product's popularity, the company has chosen to discontinue Marmite Peanut Butter to pursue different avenues.
It did hint at future plans, however, with a spokesperson stating: "We are working on some new exciting launches within our licensing range."
This will involve bringing the iconic Marmite favour to shoppers in "new ways and formats," they added.
It was also confirmed the company will "continue to add to the Marmite limited edition range".
This includes unique products such as the recently launched Marmite Elton John jars.
Unilever's decision to axe the product is part of a broader trend of discontinuations that has left consumers frustrated and searching for alternatives.
The absence of Heinz Organic Baked Beanz recently prompted confused customers to flood social media with questions.
Heinz confirmed the healthy Baked Beanz alternatives would no longer appear on supermarket shelves in a tweet stating: “This product has now been discontinued.”
LATEST DEVELOPMENTS
Many fans preferred Weight Watchers Baked Beanz to the original product
GETTYA spokesperson said: “At Heinz, we’re focussed on innovating to meet changing culinary trends and tastes and something that means making small changes to our portfolio.
“These are always considered with the consumer in mind.”
The company recently confirmed it is discontinuing one of its most popular condiments - Heinz Ploughman’s Pickle.
Heinz equally axed its Weight Watchers beans, once again confirming the news on social media.
