'Unreal!' New Thatchers cider spotted at Morrisons and customers 'can't wait to try'
The new Thatchers flavour has caught the attention of shoppers
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Morrisons shoppers can pick up a new Thatchers cider, just in time for the August Bank Holiday which falls this weekend in England, Wales and Northern Ireland.
Thatchers has launched the new 'Juicy Apple' flavour, which the company says is "powered by sunshine".
The new product, sold in the supermarket chain Morrisons, has been created by fifth-generation cider maker Eleanor Thatcher.
It is described as being "inspired by the experience of biting into a crisp, mouth-wateringly sweet apple" and it is perfect for picnics and enjoying in the garden.
The new flavour is "powered by sunshine"
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The 4% ABV cider is made using 100 per cent renewable electricity, including power generated from the 3,500 solar panels at Thatchers’ Myrtle Farm, the company explained.
Eleanor said: “As summer continues, there is nothing better than heading out to meet friends, soaking up those warm evening rays and opening a can of pure sunshine.
"Juicy Apple’s mouth-wateringly fresh taste is the perfect partner for those chilled evenings, surrounded by mates and basking in the evening sun.
“In every way, this is a drink for the next generation. Juicy Apple’s mouthwatering flavour is powered by sunshine, made using the juiciest, sun-drenched apples and 100 per cent renewable electricity. That means it is as good for the environment as it tastes in the glass.
“Juicy Apple is perfect for those who are yet to discover the taste of apple cider (and cider lovers alike), and we look forward to welcoming a new generation of cider drinkers who are also passionate about protecting the environment.”
Cider fans have reacted to the news and posted their thoughts on social media platform Instagram. One user said they "can't wait to enjoy one of these" while another simply said, "yum".
Others who had tried the new flavour said "it's so nice" and that it is "amazing". A third agreed, penning they "really love this cider".
A Morrisons shopper who found it in store said, "wow, this looks so refreshing" while another said it was "unreal".
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This comes as Morrisons expanded its delivery service available from 500 stores.
Customers will be able to order around 2,500 food items from the supermarket giant and they can get delivered to home in more locations.
This comes in collaboration with food delivery service Deliveroo and also offers speedy delivery. Shoppers can get their groceries in as little as 30 minutes.
The service is already available in nearly 400 locations but will be rolled out in 500 stores across the UK.