Heinz launches new tinned pasta for the first time in 10 years - and it's only £2
Spaghetti Carbonara is the latest addition to Heinz's portfolio
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Heinz has announced Spaghetti Carbonara will join its vast repertoire of meals in September. It is the first new tinned pasta released by the brand in more than a decade.
It comes as the recipe for the perfect Carbonara has gained a lot of traction on social media platforms.
Users on Reddit have been caught in heated debates over why their Carbonara has failed to turn out as they’d wished.
One user recently wrote on the forum, “I’ve tried this way too many times now, still fails”, while another chimed in, “it is all about the technique and prep.”
The latest addition will hit supermarket shelves in September
GETTY / HEINZ
The confusion prompted Heinz to create a recipe that is “fail-proof” and completely stress-free.
The iconic brand launched an easy, quick and tasty recipe that takes all the fuss out of cooking, it shared.
The goal was to create a formula that would allow pasta lovers to nail the recipe every single time, said a spokesperson for the brand.
It comes as new research shows 32 per cent of Gen Z want their food to be fast and convenient.
Meals Director at Kraft Heinz Alessandra de Dreuille said: “We understand that people are looking for convenient meals that are effortless to prepare, and our new Spaghetti Carbonara delivers just that.
“It’s the perfect solution for a quick and satisfying meal after a long day or shared with friends whilst catching up on the latest TV series, Heinz Spaghetti Carbonara is the perfect fuss-free dinner solution.”
The product will set fans back a mere £2 and will hit supermarket shelves nationwide in September.
Earlier this year Heinz partnered up with Richmond to launch two new additions to its portfolio; Heinz Beanz and Spaghetti with Sausages.
The permanent additions to the FMCG giant’s range are replacements to the existing Beanz and Spaghetti with Sausages range.
Richmond was the “perfect partner to take these family mealtime staples to the next level,” said Heinz.
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The latest addition will hit supermarket shelves in September
HEINZ
Discussing the update, Alessandra said: “Heinz Beanz and Spaghetti with Sausages have long been a speedy tea time staple for many families across the country.
“Whilst they have always been well loved, we’re a big believer in always striving to create the best possible food product, and that means improving our recipes from time to time.”
She continued: "And that's why we decided to partner with Richmond Sausages to permanently upgrade Heinz Beanz and Heinz Spaghetti with Sausages.
“With over 100 years of expertise, as well as also being a mealtime favourite for Brits across the UK, Richmond were a natural choice."