Whispering Angel - a popular reference for Provence rosé - has some competition in the form of Screaming Devil, currently available at Asda for £10.
One rosé enthusiast took to X to praise the name as "violently iconic" and social media erupted.
A rosé fan said: "Brilliant! I don't often go to Asda but I'm going to be near one next week so I'll grab a couple of those...commendable marketing!"
Another used a laughing emoji, stating: "I want to buy it. Is it bad that I want to buy it just because of its name?"
'Love this, definitely as good as Whispering Angel'
Asda
One took a picture of the drink on the Asda shelves and said it was the "best dupe name I've ever seen".
But social media users weren't just impressed by the gimmicky name, commending its tastiness too.
One rosé fan called the alcoholic beverage a "need". Another gave it the ultimate praise: "It’s also absolutely f****** deliciously stunning." A third agreed it was "delicious".
Screaming Devil Côtes de Provence 75cl is currently available at Asda for £10. It is produced in the Côtes de Provence by French winemaker Les Grands Chais de France.
Shoppers have also flocked to the supermarket's website with rave reviews of the tipple.
An Asda customer said: "Fabulous! Just as good, or better than any more expensive Provence wine. I will be back for more if it's not all gone!"
One rosé fan called it their "new summer favourite", perfectly paired with fish and salads.
Another said: "Every bit as good as Whispering Angel, the price is just a bonus. Very easy to drink - you will not be disappointed."
A third agreed: "Love this, definitely as good as Whispering Angel." One wine fan called it "an excellent liquid with a cheeky nod to a more expensive alternative".
Another claimed that Screaming Devil is better than its angelic counterpart: "Perfect Provence rose to rival - but in my opinion better than Whispering Angel and a better price point. Fantastic wine."
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