Asda makes huge changes to stores including new food to go service

Asda Food Hub sign in store

The new changes could be rolled out across the UK

ASDA
Sarra Gray

By Sarra Gray


Published: 18/08/2023

- 12:17

Updated: 18/08/2023

- 14:59

The trial will start in two stores in the UK, with a further 18 branches getting a makeover in the food section

Asda has announced a new service that will give shoppers more options for food on the go.

Britons will be able to pick up fresh coffee, sandwiches and cakes.


The items will be sold at a concession at the front of stores and offer options for breakfast, lunch and afternoon snacks.

Those visiting can currently dine in at Asda cafes or pick up sandwiches for an on the go snack.

Asda outside stores

A number of stores will get a makeover

PA

However, the new area will give more premium options for those on the move.

There will also be a range of meal deals on offer, helping Britons to save money.

They will be able to pick up any regular hot drink and a breakfast sandwich for £3.

At lunchtime, hot drinks will be available with a freshly made baguette for £4.50.

Ordering will be a simple and quick process using touchscreen tablets.

Asda Food Hub will be trialled in Leicester and Dagenham stores to begin with and could be rolled out further.

The pizza and hot food counters will also get a refresh in 10 stores across the country.

Food counters at Ipswich, Killingbeck, Havant, Haydon, Walton, Doncaster, Longwell Green and Gateshead are set to be updated as well.

Asda sandwiches

It will launch a range of breakfast and lunch meal deals

ASDA

This update sets to rival big takeaway brands as it offers hot, takeaway pizzas for an affordable price.

An Asda spokesperson said: "We’re incredibly excited to be launching Asda Food Hub and bringing the hot food counters at some of our stores a makeover in line with this experience.

"We’re always looking for ways to give shoppers more quality choices at affordable prices and the new Asda Food Hub is a great example of us investing in our stores to be able to provide that for shoppers.

“We also know how much customers already love our pizza counters so are pleased to be able to elevate this offering, giving our customers easy solutions that rival restaurant and takeaway quality, without the hefty price tag."

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