A former Big Brother winner has shared a rather ominous warning about Gary Goldsmith after he entered the CBB house on Sunday evening.
Goldsmith, 58, said in his intro package he was entering the house in order to "set the record straight" on his "bad boy" perception in the media.
Within moments, Goldsmith was quizzed about niece Kate Middleton's whereabouts following her operation earlier this year while several ITV viewers slammed his participation altogether given his level of fame.
Clearly hoping to repair his reputation and come across in a good light, Goldsmith spent much of his first evening mingling with the likes of Louis Walsh, Sharon Osbourne and others in the Big Brother house.
And on Celebrity Big Brother Late and Live, host Will Best took to the wings of the house to see what Goldsmith and Walsh were up to after the pair were left alone in the bedroom.
"It's claustrophobic," Walsh commented to Goldsmith as the pair appeared to be exploring, while Best did his best to listen in through the pane of mirrored glass.
ITV CBB: Jordan Sangha isn't impressed with Gary's behaviour
ITV
However, the way in which Goldsmith appeared to be snooping around his temporary abode rang alarm bells for last year's Big Brother winner, Jordan Sangha.
After Best returned to the Late and Live studio from the house, he turned to Sangha, along with fellow guests Tom Allen, Judi Love and Oti Mabuse, for their thoughts on the housemates.
"Jordan, who do you think is going to be the biggest name-dropper?" Best probed.
"Gary," Sangha replied without hesitation. "I cannot stand him already!"
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As raucous applause filled the Late and Live studio, Sangha delved into why Goldsmith's behaviour had left him rather suspicious.
"You saw that clip of Gary and Louis," he continued. "You saw Gary creep into the bedroom...
"He's up to no good already, I don't know what he's up to."
Last year's Big Brother winner went on to say Goldsmith left him "cringing" due to the way he behaves with the younger housemates.
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As well as Walsh and Osbourne, Goldsmith is joined in the Celebrity Big Brother house by Fern Britton, Ekin-Su Culculoglu, Nikita Kuzmin, Levi Roots, Bradley Riches, Zeze Millz, Marisha Wallace, Colson Smith and Lauren Simon.
Unfortunately for Goldsmith, the first impression he's left with ITV viewers hasn't been enough to land him as one of the frontrunners to win the competition.
Following Monday evening's premiere, Goldsmith's odds of winning this year's Celebrity Big Brother stand at 14/1 with bookmakers Betway.
Only Zeze Mills at 20/1, and Lauren Simon and Marisha Wallace at 25/1 respectively are faring worse with bookies.
Meanwhile, Corrie actor Colson Smith is favourite to win the series at 3/1 while Heartstopper's Bradley Riches is close behind at 4/1.*
*All odds accurate at the time of publication.