Eamonn Holmes fumes 'no chance I'll see it' as Barbie blasted for 'sexist' and 'politically correct' themes
Margot Robbie's turn as the pink-clad iconic doll has been met a rather mixed reception by some cinemagoers.
While the film has raked in north of $300m takings worldwide, some critics have branded the film as "anti-man" and "sexist" due to its mocking of the "patriachy" in the real world.
On Breakfast with Eamonn and Isabel on Tuesday morning, this criticism was put to hosts Eamonn Holmes and Isabel Webster as well as guests Nicola McLean and Andy Jones - and it's safe to say opinions were split.
While no one on the panel had watched the flick, both McLean and Webster admitted they wanted to while Holmes and Jones weren't exactly rushing out of their seats to get to the cinema.
In fact, Holmes hit out at the movie as he fumed: "I haven't (seen it) and there's no chance I will be seeing it either!"
Webster then turned to McLean and Jones for their view as she asked: "The Sun is asking the question is the film sexist? What's the verdict?"
McLean weighed in: "Okay, so they're sort of saying that Barbie doesn't fancy Ken, she makes it clear she doesn't fancy Ken, she's made it clear that she doesn't need him to be financially stable, therefore Barbie is being horrible Ken and it's all really sexist.
The GB News panel debated whether or not the new Barbie film is sexist
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"I can kind of understand what they're saying a bit. If a movie mocked women the way Barbie mocks Ken it would be cancelled.
"What I think is the pendulum might have swung more to women's favour for this Barbie-mania and let us have it!"
She added: "We are treated in a sexist way every single day! So if while Barbie's smashing it we can be top dog then it's a good thing."
Wester interjected to sarcastically add: "It can be sexist if it's in our favour?
"Also, there's a sense of humour with Barbie and Ken, and we can all have a giggle, can't we?"
Jones took aim at the hypocrisy posed by Barbie as fumed: "I lose track of what's sexist and what isn't.
"Very recently they banned grid girls, walk-on girls in the boxing, walk-on girls in the darts because they're attractive women in a nice dress walking up and down and that was seen as disparaging to other women.
"And then you have Barbie, the biggest female franchise we've ever seen, woman in a nice dress, walks up and down, doesn't really do a lot else. Feminist icon!"
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Margot Robbie plays Barbie alongside Ryan Gosling's Ken
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Webster weighed back in to slam how "politically correct" the entire franchise has gotten: "Have you tried to buy a Barbie?
"Having got a little girl and trying to buy a Barbie, it's actually impossible to buy - virtually impossible, not literally - to buy a normal Barbie!
"They're all very politically correct. Doctors or trying to be like astronauts showing that women can be empowering of women.
"You have disabled Barbie, it's not the kind of like blonde bombshell, not the airhead Barbie of old."
Barbie stars Margot Robbie in the titular role alongside Ryan Gosling as Ken and is available to watch in cinemas everywhere now.